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Special initiatives

Brazil hosted the third edition of ´Barista & Farmer´, the first international talent show entirely  devoted to the world of top-quality coffee. A unique and innovative education & competition project to promote the culture of coffee, from harvesting in plantations in the countries of origin, through all stages of its processing, using various technologies, right up to the tasting experience and all consumption opportunities. For ten days, ten coffee world enthusiasts can experience the thrill of living like a picker, a farmer, working on a coffee plantation. They will wake up at dawn to spend the morning in the plantation, picking coffee beans, and in the afternoon will attend the Barista & Farmer Academy, a very special multi-disciplinary school, with leading professionals as teachers. The protagonists will have the chance to receive comprehensive training, provided by the best industry experts, on the various aspects of the complex coffee chain, thanks to the Academy’s packed teaching program, which includes SCAE teaching modules. Competitions and special events will enliven the days, with coffee as protagonist and unusual combinations of sweet, savoury food and other drinks to provide new taste and habit opportunities.